Last year, jane identified $87,400 as a nonbusiness bad debt. in that tax year before considering the tax implications of the nonbusiness bad debt, jane had $174,800 of taxable income, of which $8,740 consisted of short-term capital gains. this year, jane collected $17,480 of the amount she had previously identified as a bad debt.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.