Steve walker was happy with his new personal computer. it had all the features he wanted, including a color monitor and cd-rom, and the $1200 price tag was reasonable. as he was taking the computer out of the box, walker noticed an advertisement in the local paper showing a similar computer system for only $1000. suddenly, walker was began to doubt his purchase decisionmaybe he hadn't gotten such a good deal. walker was experiencing:

Anheuser-busch inbev is considering you for an entry-level brand management position. you have been asked to prepare an analysis of the u.s. craft beer industry as part of the selection process. prepare a 3-5 page report that includes a description of the industry’s strategically relevant macro-environmental components, evaluates competition in the industry, assesses drivers of change and industry dynamics, and lists industry key success factors. the company’s management also asks that you propose the basic elements of a strategic action plan that will allow the company to improve its competitive position in the market for craft beer. you must provide a heading in your report for each of the required elements of the assignment.