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Nielsen collects national tv ratings by using a people meter. This is a box that is attached to televisions, dvrs, cable boxes, and satellite dishes in about 30,000 households across the country; has a remote control that is used to indicate when a viewer begins and finishes watching a tv program; and stores and then transmits the viewing information to nielsen each night. The information nielsen is collecting is referred to as:.

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Nielsen collects national tv ratings by using a people meter. This is a box that is attached to tele...

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