Question 1 – Learning outcome 1 (10 marks) You are a marketing manager for IJ DAC, an insurer operating in the Irish market, which underwrites professional indemnity insurance. It distributes its products through insurance brokers. IJ DAC has a wide range of professional indemnity insurance products for specific professions.
Due to stagnating sales, IJ DAC has decided that it needs to sell professional indemnity insurance through an additional distribution method or channel.
a) Identify, with justification, the most appropriate additional distribution method or channel for IJ DAC.
(4 marks)
b) Recommend two actions that IJ DAC should take to maximise the benefit of the additional distribution method or channel, identified in (a) above.
(6 marks