Premiums, as a consumer promotion tool, are defined as . Question 19 options: offers to consumers of savings off the regular price of a product, flagged on the label or package values in cash or in other forms that are proportional to patronage of a certain vendor or group of vendors certificates entitling the bearer to a stated saving on the purchase of a specific product merchandise offered at a relatively low cost or free as an incentive to purchase a particular product programs providing rewards related to the consumer's frequency and intensity in purchasing the company's products or services