PromoTime, a local advertising agency, has been hired to promote the new adventure film Tomb Raiders starring Angie Harrison and Joe Lee Ford. The agency has been given a $100,000 budget to spend on advertising for the movie in the week prior to its release, and the movie's producers have dictated that only local television ads and locally targeted Internet ads will be used. Each television ad costs $500 and reaches an estimated 7000 people, and each Internet ad costs $250 and reaches an estimated 4000 people. The movie's producers have also dictated that, in order to avoid saturation, no more than 20 television ads will be placed. The producers have also stipulated that, in order to reach a critical mass, at least 50 Internet ads will be placed. Finally, the producers want at least one-third of all ads to be placed on television. Let

x = the number of television ads purchased
y = the number of Internet ads purchased

a. Develop the objective function, assuming that the movie’s producers want to reach the maximum number of people possible.
b. Show the mathematical expression for the budget constraint.
c. Show the mathematical expression for the maximum number of 20 television ads to be used.
d. Show the mathematical expression for the minimum number of Internet ads to be used.

Blue computers, a major pc manufacturer in the united states, currently has plants in kentucky and pennsylvania. the kentucky plant has a capacity of 1 million units a year and the pennsylvania plant has a capacity of 1.5 million units a year. the firm divides the united states into five markets: northeast, southeast, midwest, south, and west. each pc sells for $1,000. the firm anticipates a 50 perc~nt growth in demand (in each region) this year (after which demand will stabilize) and wants to build a plant with a capacity of 1.5 million units per year to accommodate the growth. potential sites being considered are in north carolina and california. currently the firm pays federal, state, and local taxes on the income from each plant. federal taxes are 20 percent of income, and all state and local taxes are 7 percent of income in each state. north carolina has offered to reduce taxes for the next 10 years from 7 percent to 2 percent. blue computers would like to take the tax break into consideration when planning its network. consider income over the next 10 years in your analysis. assume that all costs remain unchanged over the 10 years. use a discount factor of 0.1 for your analysis. annual fixed costs, production and shipping costs per unit, and current regional demand (before the 50 percent growth) are shown in table 5-13. (a) if blue computers sets an objective of minimizing total fixed and variable costs, where should they build the new plant? how should the network be structured? (b) if blue computers sets an objective of maximizing after-tax profits, where should they build the new plant? how should the network be structured? variable production and shipping cost ($/unit) annual fixed cost northeast southeast midwest south west (million$) kentucky 185 180 175 175 200 150 pennsylvania 170 190 180 200 220 200 n. carolina 180 180 185 185 215 150 california 220 220 195 195 175 150 demand ('000 units/month) 700 400 400 300 600