Enterprise Industries has been running a television advertisement for Fresh liquid laundry detergent. When a survey was conducted, .15 of the individuals surveyed had purchased Fresh, .40 of the individuals surveyed had recalled seeing the advertisement, and .11 of the individuals surveyed had purchased Fresh and recalled seeing the advertisement.

When cell phones were first entering the market, they were relatively large and reception was undependable. all cell phones were essentially the same. but as the technology developed, many competitors entered, introducing features unique to their phones. today, cell phones are only a small fraction of the size and weight of their predecessors. consumers can buy cell phones with color screens, cameras, internet access, daily planners, or voice activation (and any combination of these features). the history of the cell phone demonstrates what marketing trend?