One of the most important guiding ethical principles of the marketing research proposal is that in the agreement with the client.

Why do police officers get paid less than professional baseball players?

What is the relationship among market segmentation, target markts, and consumer profiles?

Suppose that a firm is considering moving from a batch process to an assembly-line process to better meet evolving market needs. what concerns might the following functions have about this proposed process change: marketing, finance, human resources, accounting, and information systems?