1. Branding goes way beyond just a logo or graphic element. Why does business founder willing to invest in a brand? State FOUR (4) answer. [4marks]
2. A value proposition stands as a promise by a business owner to a customer. Write Examples of the value propositions for the brand below: [4marks]
(a) Volvo (Station Wagon)
(b) Top (Laundry Detergent)
3. Strategic brand differentiation is the positioning of your brand against others meaningful way that matters to consumers. Explain on how are brand differentiation strategies work. [4marks]
Answers: 1
Business, 22.06.2019 08:40
Which of the following is not a characteristic of enterprise applications that cause challenges in implementation? a. they introduce "switching costs," making the firm dependent on the vendor. b. they cause integration difficulties as every vendor uses different data and processes. c. they are complex and time consuming to implement. d. they support "best practices" for each business process and function. e. they require sweeping changes to business processes to work with the software.
Answers: 1
Business, 22.06.2019 16:50
Andrea cujoli is a currency speculator who enjoys "betting" on changes in the foreign currency exchange market. currently the spot price for the japanese yen is ¥129.87/$ and the 6-month forward rate is ¥128.53/$. andrea would earn a higher rate of return by buying yen and a forward contract than if she had invested her money in 6-month us treasury securities at an annual rate of 2.50%. true/false?
Answers: 2
Business, 23.06.2019 10:00
Suppose you invest $2250 in a cd that earns 3% apr and is compound quarterly. the cd matures in 2 years. how much will this cd be worth at maturity
Answers: 2
Business, 23.06.2019 12:30
Ricardo is sure he has what it takes to succeed in the food business, but because he lacks management experience, he wants one that will provide the most training and support. which of these possibilities would be his best choice? a. subway b. old macdonald's bed and breakfast c. fuzzy's tavern d. ricardo's café
Answers: 1
1. Branding goes way beyond just a logo or graphic element. Why does business founder willing to inv...
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