Based off the creation of a new over the counter drug Ayur Kriya, come up with a distribution plan for the drug in a marketing plan. The Drug -

Description: Born between 1946 and 1964, Baby Boomers are the second largest generation in the United States. They compose 1/3rd of the population and control nearly three quarters of the net worth of U. S. households. They own 70% of all money market accounts, have an income per capita that is 26% higher than the national average. They are the best educated seniors in history and are expected to enjoy better health later in life due to self-help and preventative activities. They seek products, services, and activities that complement their desire to live life their fullest. Baby Boomers account for 50% of all consumer spending in the United States. They are involved customers who are freed from the constraints of raising a family and have more time on their own. They account for 60% of all healthcare spending, purchase 74% of all prescription drugs, buy 51% of all over the counter drugs, spend $7 billion online annually. Baby Boomers spend more capita on groceries, over the counter products, travel, and leisure than any other age group.

The appeal of Ayur Kriya for the Baby Boomers:

The drug was created for the active baby boomer who is always on the go. To boost energy and support a healthy lifestyle, we designed the drug with the right balance of Co-Enzyme-10 and Quercentin. Each ingredient is naturally occurring in the body but known to decrease with age. Dietary supplements of the ingredients may impart protective health effects on Baby Boomers interested in reducing risks of diseases associated with aging. The Coenzyme Q-10 is naturally occurring in the body and supports growth, cell maintenance. In addition, it boosts the immune system to fight infections and may be helpful in the reduction of the incidence of cancer. Studies have demonstrated modest protective properties in the setting of heart disease, cholesterol reduction, and frequency of migraine headache. Quercetin may compound the beneficial effects of Coenzyme-10. It is most commonly used for conditions of the heart and blood vessels, to fight cancer, to lower symptoms of arthritis, and to boost the immune system.

Ayur Kriya is an easy to chew, pleasant tasting gummy in orange and grape. The flavors were picked when bearing in mind that taste is an important consideration in the creation of an over the counter drug.