Effective brand building on the Internet requires: a. combining interactivity and information-driven direct-response marketing. b. higher expenditures than offline brand building. c. All of these are correct. d. intensive use of online advertising.

Which statement or statements are implied by equilibrium conditions of the loanable funds market? a firm borrowing in the loanable funds market invests those funds with a higher expected return than any firm that is not borrowing. investment projects which use borrowed funds are guaranteed to be profitable even after paying interest expenses. the quantity of savings is maximized, thus the quantity of investment is maximized. a loan is made at the minimum interest rate of all current borrowing.