Create a campaign (1,500-2,000 words) for a familiar event. Brainstorm to identify campaigns that would be practical for the requirements of this assignment. This campaign could be a one-day event, a weekend event, or a weeklong event. Be specific on the details, including timeline, location, promotion, and budget for the event. Address the target audience, the appropriate advertisement strategies, and how you plan to integrate marketing communications across platforms for a consistent message. If you believe this company could improve by better consumer research and analysis of buying behavior, recommend where improvement is needed and explain your position. Be sure to include traditional media choices that will hit the target audience, also consider Internet and digital marketing.