Jason is the junior member working with the rest of the marketing team to identify and develop detailed core, and then supporting, linkages for the new product the firm will be launching. It seems to Jason that it had taken a really long time to get to this stage with the research, segmenting, targeting, and positioning, and considering all the elements of marketing mix. He was proud of all the work he had done to build the comprehensive list, and he was disappointed when he heard what the team would do next. What is the team planning to do next that is disappointing to Jason? A. Make the tough decision about whether to launch or not.
B. Eliminate linkages that didn't seem strong enough to support a launch.
C. Go back to the new product development process to track out a substitute product.
D. Retain an outside agency to recommend how to use the materials.