The new-product development process is: a. a formalized protocol for new-product development that begins at the corporate level and ends at the functional level.
b. the informal process of brainstorming to generate new-product concepts at a marketing staff meeting.
c. the process of presenting cross-functional teams with a written new-product concept statement and asking them to respond to it in writing.
d. the two stages an organization goes through from idea generation to commercialization.
e. the seven stages an organization goes through to identify business opportunities and convert them into salable products or services.