Quaker Oats has been around for over 100 years. The company’s marketers have continued to extend its market reach by adding new flavors and combining them with new products like Oatmeal Cookies, Oat Bars, and Quaker Oat & Yogurt Sandwich Biscuits. Quakers’ marketers have done a good job at:

How is the division of labor accomplished?

Modern firms increasingly rely on other firms to supply goods and services instead of doing these tasks themselves. this increased level of is leading to increased emphasis on management.

Suppose that a candy maker owns a building and is renting part of the building's space to a doctor. further suppose that because the candy maker is the owner, he has the right to make noise during the day while he makes candy. while the doctor cannot insist on a quiet environment, the doctor could move to a quieter building. however, rent in the next best building is $350/month more than rent in the noisy building. the candy maker can adopt a new technology that eliminates the noise for $275/month. given this situation, can the doctor find a private solution with the candy maker that will make both better off?