Small company ‘July’s Flower’ produce two main products: flowers and garden plants. Objectives were determined for the implementation of the 2020 strategy:
1. Our European market share will have grown by 20%
2. Our members and their customers will give us at least an 8 in satisfaction scores
3. Our costs will have been cut by a third
4. Pricing will be optimum and stable

Tasks:
1 Prepare horizontal (I) or vertical (II) analysis of a firm budget.
2 Calculate budget variances and define their type.
3 Find the break-even point for the company. Make a break even analysis and
incremental analysis.
4 Identify typical cost behavior patterns, estimate costs using account analysis,
describe the assumptions used to estimate costs.
5 Find potential problems with cost accounting.
6 Prepare the scenario to improve the business model and develop necessary forms
to support the idea.