In conducting , the company first identifies the major attributes that customers value and the importance customers place on these attributes. Next, it assesses its performance against competitors on those valued attributes.

Amarginally attached worker is a person who is not happy with his or her job. someone who works part-time more than 25 hours per week but wants full-time work. someone who does not have a job but is available and willing to work and has made specific but unsuccessful efforts to find a job during the past 4 weeks. someone who does not have a job but is available and willing to work but has not made specific efforts to find a job during the past 4 weeks. another name for an unemployed worker.