Using the tables in Check Your Understanding Module 49, find the equilibrium price and quantity in the market for cheese-stuffed jalapeno peppers. What is the total surplus in the equilibrium in this market, and who receives it

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.