Business, 25.11.2021 14:00 spacehunter22

Ian Shields Communications, Inc., a cellular communications provider based in Michigan, charges $93 per month for an all you can talk service plan. The company plans to increase marketing expenditure next year, but wants to determine the current CLV before making this decision. Variable costs before marketing are $27 per account per month and monthly retention expenditures are $17 per account. Ian Shields Communication's annual attrition rate is 15%, with an annual discount rate of 11%. What is the monthly contribution margin ($) per customer account not including retention costs

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Ian Shields Communications, Inc., a cellular communications provider based in Michigan, charges $93...

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