CBRE is a large real estate company with offices all over the world. A key part of their marketing strategy is to hold networking events each month. Instead of managing these events themselves, CBRE outsources event planning and management to small, independent vendors in each city. Which of the following statements are true about CBRE’s outsourcing strategy? a. It is likely less expensive to outsource the planning of local events than to have event planners on staff.
b. Since all of these events are local, there is no real advantage to creating a large, centralized planning department at CBRE.
c. These event planning companies are competitors to CBRE.
d. This type of outsourcing is why large companies employ more than 75% of the private workforce in the U. S.