The Cross Bronx Expressway a. Was built by Andrew Carnegie, who bulldozed stable integrated neighborhoods to make way for the project.
b. Was built by Robert Moses, who rescued the Bronx from devastation by connecting it to Long Island.
c. Was built by Robert Moses, who bulldozed stable integrated neighborhoods to make way for the project.
d. Was built by Andrew Carnegie, who rescued the Bronx from devastation by connecting it to Long Island.

This activity is important because as a marketing manager, you must allocate resources to reach your target market. during the strategic marketing process, managers move through three important phases to determine how to optimally allocate resources: a planning phase, an implementation phase, and an evaluation phase. in this interactive exercise, you are asked to review various strategic marketing actions and determine where in the strategic marketing process the action would occur. the goal of this exercise is to demonstrate your understanding of the strategic marketing process and related marketing actions.