When firms expand into global markets, they are faced with the choice of reducing costs and/or adapting to the local market. When high pressures exist to adapt locally, companies should choose a(n) strategy or strategy in order to compete in the global marketplace. transnational; multidomestic international; global global; multidomestic global; transnational

Global strategy; Transnational strategy Explanations: Companies should choose a global strategy or transnational strategy A global strategy is a technique used by a firm to expand and compete in the global market. It is the plans made by a firm to grow beyond it's border. Global strategy covers three other strategies 1. International strategy 2. Multinational strategy 3. Global strategy A firm adopt global strategy in order to increase its sales of products and Profit. Transnational strategy is a technique which allows firms to expand sales of goods and services while taking into consideration the difference in culture of people.  

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