Albert, the Chief Marketing Officer for the University of Florida, is analyzing the market of high school graduates and is trying to determine where he needs to focus his marketing efforts in order to get more students to apply to UF. Albert has done some research and has learned the following things: 89% of the students are generally aware of the existence of the University of Florida, 70% of the students have a knowledge of the specific benefits of attending UF, 54% of the students are favorable toward UF, 46% of the students intend on applying to UF and 37% of the students actually apply to the University of Florida. With this data in mind, Albert should direct his efforts to: a. Making the application process easy to understand so that many students actually fill out the application
b. Advertise the ease of the application process so more students will intend on applying to UF.
c. Informational advertising describing the many benefits of attending UF.
d. Making the population of students more generally aware of the existence of the University of Florida
e. Creating advertising that will increase favorability toward UF

The chromosome manufacturing company produces two products, x and y. the company president, jean mutation, is concerned about the fierce competition in the market for product x. she notes that competitors are selling x for a price well below chromosome's price of $13.50. at the same time, she notes that competitors are pricing product y almost twice as high as chromosome's price of $12.50.ms. mutation has obtained the following data for a recent time period: product x product y number of units 11,000 3,000 direct materials cost per unit $3.23 $3.09 direct labor cost per unit $2.22 $2.10 direct labor hours 10,000 3,500 machine hours 2,100 1,800 inspection hours 80 100 purchase orders 10 30ms. mutation has learned that overhead costs are assigned to products on the basis of direct labor hours. the overhead costs for this time period consisted of the following items: overhead cost item amount inspection costs $16,200 purchasing costs 8,000 machine costs 49,000 total $73,200using direct labor hours to allocate overhead costs determine the gross margin per unit for product x. choose the best answer from the list below.a. $1.93b. $3.12c. $7.38d. $2.43e. $1.73using activity-based costing for overhead allocation, determine the gross margin per unit for product y. choose best answer from list below.a. $10.07b. ($2.27)c. ($5.23)d. ($7.02)e. $7.02