The value of account planning is: Select one: its availability to consumers as they respond to the ad being tested. that it is versatile enough to be used for many different kinds of ads. in the knowledge about consumer research and consumer behavior on the agency team working to create advertising and choose media on behalf of clients. that it is cheaper than other forms of ad testing.

When cell phones were first entering the market, they were relatively large and reception was undependable. all cell phones were essentially the same. but as the technology developed, many competitors entered, introducing features unique to their phones. today, cell phones are only a small fraction of the size and weight of their predecessors. consumers can buy cell phones with color screens, cameras, internet access, daily planners, or voice activation (and any combination of these features). the history of the cell phone demonstrates what marketing trend?

Russell's is considering purchasing $697,400 of equipment for a four-year project. the equipment falls in the five-year macrs class with annual percentages of .2, .32, .192, .1152, .1152, and .0576 for years 1 to 6, respectively. at the end of the project the equipment can be sold for an estimated $135,000. the required return is 13.2 percent and the tax rate is 23 percent. what is the amount of the aftertax salvage value of the equipment assuming no bonus depreciation is taken

The year is 2278, and the starship enterprise is running low on dilithium crystals, which are used to regulate the matter-antimatter reactions that propel the ship across the universe. without the crystals, space-time travel is not possible. if there is only one known source of dilithium crystals, the necessary conditions for a monopoly are met. part 2 (1 point)see hint if the crystals are government owned or government regulated, and the government wants to create the greatest welfare for society, then it should set the price choose one or more: a. so only the rich can afford space-time travel. b. at the profit-maximizing price. c. at the efficient price. d. using the marginal-cost pricing rule. e. so everyone can afford space-time travel. f. at the monopoly price.