What does it mean for a company to have a competitive advantage? What power has social media granted companies that they had never had before?
What are the advantages of email marketing over traditional print advertisements?
What did the Sports England campaign, discussed in this unit, illustrate to marketers about the female demographic?
How does pay-per-click advertising work?
Critical Thinking Questions
Which do you think creates more of a challenge for marketers, multiculturalism or multigenerationalism? Explain.
Why do you think brand advocates willingly promote companies via social media? Explain.
Do you agree that our society is more of a melting pot where our cultures influence and change one another, or are we more of a tossed salad where different cultures coexist but remain independent from one another? How does this affect the job of a marketer or advertiser? Explain.
Do you think business practices will become standardized across cultures as the global marketplace continues to flourish? Why or why not?
Describe a generation gap that affects you personally.

The production manager of rordan corporation has submitted the following quarterly production forecast for the upcoming fiscal year: 1st quarter 2nd quarter 3rd quarter 4th quarter units to be produced 10,800 8,500 7,100 11,200 each unit requires 0.25 direct labor-hours, and direct laborers are paid $20.00 per hour. required: 1. prepare the company’s direct labor budget for the upcoming fiscal year. assume that the direct labor workforce is adjusted each quarter to match the number of hours required to produce the forecasted number of units produced. 2. prepare the company’s direct labor budget for the upcoming fiscal year, assuming that the direct labor workforce is not adjusted each quarter. instead, assume that the company’s direct labor workforce consists of permanent employees who are guaranteed to be paid for at least 2,500 hours of work each quarter. if the number of required direct labor-hours is less than this number, the workers are paid for 2,500 hours anyway. any hours worked in excess of 2,500 hours in a quarter are paid at the rate of 1.5 times the normal hourly rate for direct labor.

Fortress international, a large conglomerate, procures a few component parts from external suppliers and also manufactures some of the key raw materials in its own subsidiaries. aside from this, the company does not solely depend on outside distributors to reach its customers. in fact, it has its own retail stores to distribute its products. in this scenario, which of the following alternatives to vertical integration is fortress international applying? a. concentric integration b. taper integration c. horizontal integration d. conglomerate integration

Suppose that each country completely specializes in the production of the good in which it has a comparative advantage, producing only that good. in this case, the country that produces jeans will produce million pairs per week, and the country that produces corn will produce million bushels per week.