The ABC Association booked 400 rooms for its convention at the Redstone Hotel. However, it ended up using only 350 of the rooms booked at the Redstone, because 50 association members booked at other hotels after finding cheaper deals on the Internet. What these 50 association members did is referred to within the hotel industry as:

Jake and janelle loved to prepare gourmet meals for friends and family. they started a business of preparing theme-type dinners for friends who were having parties. to generate even more interest in the business, janelle created on her website. she posted pictures of events, and close-ups of the food they served. she encouraged patrons and others to post reviews, comments, and favorite recipes, and to share their own party ideas. her promotion became a dialogue between buyers of her service and the business. interactive promotion infomercials product placement broadcast