2 XYZ produce chocolate bars and sell them to supermarkets. Its bestselling brand is ChocDelight. It is put in expensive packaging and is sold as a luxury

product. This bestselling chocolate bar has had high and steady sales for the

last five years, but recently sales have started to fall as it has now reached the

decline stage of the product life cycle.

a) What is meant by a 'brand'?

b) Identify two ways the business could react to the falling sales of the

chocolate bars.

c) Identify and explain two characteristics of the packaging of the

chocolate bars.

d) Identify and explain two possible reasons why XYZ's chocolate bars are

successful.

e) Do you think giving the chocolate bar a brand name was necessary for its

success? Justify your answer.