Which of these is a principle of PACT? Use more than one testing method to measure ad effectiveness.

Show various forms of the same advertisement to different survey respondents to measure the ad’s effectiveness.

Select a small sample size for a survey to obtain a reliable measure of ad effectiveness.

When comparing two markets to measure an ad’s effectiveness, the markets should have different demographics.

Burnley and co., a graphic design firm, has offices in new york, texas, california, new mexico, and new jersey. each of these offices is headed by a president who reports directly to emma burnley, the ceo. the heads of the centralized hr, finance, and marketing teams report to emma burnley as well. managers in the various offices also report to the ceo directly. based on this information, which of the following statements is most likely to be true? a) emma burnley has a wide span of control. b) burnley and co. has a tall hierarchical structure. c) emma burnley is underworked. d) burnley and co. is a mechanistic organization.

Tina is a restaurant manager at a high-end restaurant. she works very long hours, and sometimes double shifts. when she's home, she is constantly texting and answering texts from the restaurant. her husband complains that he rarely gets to see her and that he is unable to keep up all the household tasks himself. tina is experiencing

Stockholders' equity and liabilities both have normal credit balances. why are the stockholders' equity debit/credit rules more complex than liabilities?