Veronica owns a luxury resort located on the island of Bora Bora, a 12-square-mile island in the western part of the Society Islands of French Polynesia. The resort is a major international tourist destination, famous for its aqua-centric luxury accommodations, hospitality, and plentiful coconut trees. Veronica was interested in determining the profit that her marketing campaigns are generating for her business, so she contacted a consulting firm in Los Angeles, CA, to help her. As a marketing graduate, you are selected to perform this task. You pack your bags and fly to Bora Bora. Upon meeting with Veronica, you suggest that she might want to use Return on Marketing Investment (ROMI) to find out how much profit each marketing campaign is generating. ROMI is a metric used in marketing to measure the productivity of a promotional campaign. It is a subcategory of return on investment, as the expenses here are incurred on marketing. You also comment that by focusing on ROMI, Veronica can help her shareholders move away from the idea that marketing is an expense that can be deducted when the economy is weak. Instead, it is an investment that produces revenue.

Fanning company is considering the addition of a new product to its cosmetics line. the company has three distinctly different options: a skin cream, a bath oil, or a hair coloring gel. relevant information and budgeted annual income statements for each of the products follow. skin cream bath oil color gel budgeted sales in units (a) 110,000 190,000 70,000 expected sales price (b) $8 $4 $11 variable costs per unit (c) $2 $2 $7 income statements sales revenue (a × b) $880,000 $760,000 $770,000 variable costs (a × c) (220,000) (380,000) (490,000) contribution margin 660,000 380,000 280,000 fixed costs (432,000) (240,000) (76,000) net income $228,000 $140,000 $204,000 required: (a) determine the margin of safety as a percentage for each product. (b) prepare revised income statements for each product, assuming a 20 percent increase in the budgeted sales volume. (c) for each product, determine the percentage change in net income that results from the 20 percent increase in sales. (d) assuming that management is pessimistic and risk averse, which product should the company add to its cosmetics line? (e) assuming that management is optimistic and risk aggressive, which product should the company add to its cosmetics line?

If a product goes up in price, and the demand for it drops, that product's demand is a. elastic b. inelastic c. stable d. fixed select the best answer from the choices provided

Type the correct answer in the box spell all words correctlyaccording to aristotle's three critical elements of good communication, what equates to logic? one of aristotle's critical elements of good communication iswhich equates to logicresetnext