Name a bar establishment that you visited before. Describe the

ambience and its features.​

(Toro loco)

Going out to eat is about more than just the food, it’s about the experience. After all, diners take in your restaurant’s ambiance long before they take their first bites. The first thing we all do when entering a restaurant is to scope out the aesthetics. Because of this, it is critical that the restaurant provides a good first impression. Having a great ambiance will encourage patrons to enter, stay longer, eat and drink more and ultimately increase profitability for your restaurant.

So, how do you know what’s right for you? We’ve done the research and compiled a list of helpful tips for creating an atmosphere that will enhance the dining experience at your restaurant to increase profits.

The old saying tells us to avoid judging a book by its cover. But, we can guarantee people will judge your establishment by how it looks from the outside. Make it attractive! Start with a prominent sign out front. The concept of your restaurant will determine what style you should go with. Maybe you’ll have a custom sign made from old barn wood or maybe you’ll flash some neon.

Let’s face it, today everyone is documenting their every move on social media. If you have an appealing sign introducing your restaurant, people will photograph themselves in front of it.

Consider adding a cool focal piece that they’ll want to have an “Insta” shoot in front of. Murals, giant Adirondack chairs, even bicycles are all elements that people will want to snap a photo with.

Toro Loco in NYC has a Mexican Day of the Dead theme and incorporates pink as their pop of color. They placed a pink bicycle outside of the front door and it became an attraction for guests.

The government cuts taxes