PART ONE - Healthy Habits Marketing Mix Healthy Habits is planning to open several quick serve restaurants in Ontario. Healthy Habits most important
target market is parents of children up to 12 years old. These parents are very busy and want nutritious
restaurant meals they can purchase for themselves and for their children.
State your specific recommendations for some of the Marketing Mix elements for Healthy Habits.
1.) Describe one Product recommendation you would make for Healthy Habits to appeal to the target
market described above. Please use no more than 2 bullet points for your answer. 1 mark.
.
manufactured with organic and non-GMO ingredients
2.) Describe one Promotion recommendation you would make for Healthy Habits to appeal to the target
market described above. Please use no more than 2 bullet points for your answer. 1 mark.
3.) Describe one place recommendation you would make for Healthy Habits to appeal to the target
market described above. Please use no more than 2 bullet points for your answer. 1 mark.
PART TWO - Healthy Habits Differentiation
4.) State one important way that Healthy Habits is differentiated from McDonald's. Please use no more
than 2 bullet points for your answer. 1 mark.
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