Final Submission 200 points
1. Market Entry Evaluate the pros and cons of market entry strategies of exporting, foreign direct investment, and collaborative arrangements (such as joint ventures or licensing) as methods for SOLA to enter the BRICS nation. Which market entry strategy do you recommend for SOLA as the best option for their solar powered vehicles and why?
2. Marketing Evaluate SOLA's product for the BRICS nation. Considering the vehicle features and price, will this product be a good fit in the BRICS country and why? Discuss if SOLA can be successful selling the American version of their vehicle (style, features, brand name) in the BRICS nation or will it need to be localized?
3. Managing the International Operation Considering ethnocentric, polycentric, and geocentric staffing frameworks, which one will you recommend to SOLA for launching their high-tech vehicle in the new market and why? What advice do you have for selecting the right candidate to lead the operations?
4. Summary Now that you have fully researched the BRICS nation, briefly summarize your findings and recommendations for SOLA. Note: include information from your previous submissions.
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Final Submission 200 points
1. Market Entry Evaluate the pros and cons of market entry strategies o...
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