Business, 11.08.2021 04:20 Kangarue27

In the early 1990s, Gatorade dominated the market for sports drinks, a segment in which it had been the original innovator. For decades, Coca-Cola had been a leader in marketing, bottling, and distributing soft drinks. However these drinks did not include a sports drink. Soon after Gatorade appeared, Coca-Cola developed and marketed its own sports drink, Powerade. In this example, Coca-Cola Question 28 options: built new core competencies to protect and extend its current market position. built new core competencies to create and compete in markets of the future. leveraged core competencies to improve current market position. redeployed and recombined core competencies to compete in markets of the future.

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In the early 1990s, Gatorade dominated the market for sports drinks, a segment in which it had been...

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