The marketing manager: Group of answer choices Must make independent decisions and assemble them into a marketing mix. Must creatively blend the four Ps so the firm develops the best mix for the target market. Must integrate the ideas of specialists, such as the product manager, advertising manager, and sales manager. Must make sure that each marketing mix decision works well with the others. All of these alternatives are correct.

The business cycle is the periodic but irregular up-and-down movement in economic activity, measured by fluctuations in real gross domestic product (gdp) and other macroeconomic variables. a business cycle is typically characterized by four phases—recession, recovery, growth, and decline—that repeat themselves over time. economists note, however, that complete business cycles vary in length. the duration of business cycles can be anywhere from about two to twelve years, with most cycles averaging six years in length. some business analysts use the business cycle model and terminology to study and explain fluctuations in business inventory and other individual elements of corporate operations. but the term "business cycle" is still primarily associated with larger (industry-wide, regional, national, or even international) business trends.

The law of supply and demand

Units because it is measurable