Đề bài: Thiết kế và marketing một sản phẩm mới phục vụ cho hoạt động du lịch theo những nội dung sau: 1. Hình thành ý tưởng (1.0 điểm)

2. Lựa chọn ý tưởng (2.0 điểm)

3. Soạn thảo và thẩm định dự án sản phẩm mới (1.0 điểm) 4. Soạn thảo chiến lược marketing cho sản phẩm mới (3

điểm) 5. Thiết kế sản phẩm mới (2 điểm)

6. Thử nghiệm trong điều kiện thị trường và triển khai hàng loạt, quyết định tung sản phẩm ra thị trường. (1 điểm)

When paul o’neill joined alcoa as ceo, he set a , that there would be zero workplace accidents. a lot of people in the organization thought this was impossible given how dangerous some aluminum-manufacturing jobs are, but alcoa’s safety record improved tremendously. as the board of governors of the american red cross considers planning, one option is to make strategic plans and then direct managers to align tactical and operational plans accordingly. another option is to have planning specialists managers across the organization make their own plans. why might this organization’s executives opt for the latter approach? check all that apply. (a) the environment is a dynamic one, and department and frontline managers can come up with more responsive plans than can central leadership. (b)resources will be better coordinated across the organization in support of the overall strategy.(c) senior leadership will have more control over the organization’s direction. (d)when managers come up with their own plans, they are likely to be more committed to following through on them.