Crest is a very well-established toothpaste in the maturity phase of the product life cycle. Customers have already been persuaded about the merits of Crest. Crest toothpaste uses reminder promotions to do all of the following EXCEPT .

Right medical introduced a new implant that carries a five-year warranty against manufacturer’s defects. based on industry experience with similar product introductions, warranty costs are expected to approximate 2% of sales. sales were $8 million and actual warranty expenditures were $42,750 for the first year of selling the product. what amount (if any) should right report as a liability at the end of the year?