Bike-share consumers will move through a decision-making process before renting their first bike. For communication to be effective, you must consider where the target is currently in the decision-making process as well as where you want the consumer to be after the communication. Keeping your target market in mind, choose the best communication objective for your first campaign. Select an option from the choices below and click Submit.
- Knowledge: How is Take-A-Ride's program unique? (OK Choice)
- Awareness: What is a bike-share program?
- Loyalty: Why should consumers continue to rent from Take-A-Ride?

Dr. sperry, a biologist, is using excel to track growth rates of different populations of bacteria. she has a very complex formula in one cell. it begins with “round”. dr. sperry would like to see exactly how excel’s calculation reached the final rounded value that she sees in the cell. what could dr. sperry do to best understand how the calculation was made? try different formulas on her own until she reaches the value shown in excel click on the evaluate formula button in the formulas tab and then click “step in” select the cell and then look at the formula in the formula field of the ribbon remove “round” from the formula in order to see the actual value before rounding