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Business, 03.08.2021 04:10 twiddleturd

58.8 Step 1: Determine the size of the target market, adjusted for awareness and ACV

Target households (MM)

Penetration, % of target households

13%

Target by type (pasta customers, non customers)

0.1

100%

0.1

50%

12%

Awareness of pizza product

Target households, adjusted for awareness

40%

40%

ACV distribution

Target market, adjusted for awareness and ACV

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Answers: 1

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58.8 Step 1: Determine the size of the target market, adjusted for awareness and ACV

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