Imagine you are directing two brands: . Both brands have the same contribution margins and same risk levels
• One brand has a low retention rate (30%) and the other a high retention rate (80%)
You have enough resources to fund a marketing campaign to raise retention rates by 5
percentage points.
Which is the more profitable approach? [Select]
[Select ]
Invest to raise the lower retention rate brand by 5 percentage points
Split the investment and raise the higher retention brand by 2.5 points and the lower retention rate brand by 2.5 points
Invest to raise the higher retention rate brand by 5 percentage points
Answer depends on the churn rates
Same results whether the investment is made in the higher retention rate or the lower retention rate brand

True or false: banks are required to make electronically deposited funds available on the same day of the deposit

He aldermanalderman company has prepared a sales budget of 42 comma 00042,000 finished units for a 3-month period. the company has an inventory of 10 comma 00010,000 units of finished goods on hand at december 31 and has a target finished goods inventory of 11 comma 00011,000 units at the end of the succeeding quarter. it takes 44 gallons of direct materials to make one unit of finished product. the company has inventory of 64 comma 00064,000 gallons of direct materials at december 31 and has a target ending inventory of 53 comma 00053,000 gallons at the end of the succeeding quarter. how many gallons of direct materials should aldermanalderman company purchase during the 3 months ending march 31? select the labels and enter the amounts to calculate the direct materials (gallons) to be purchased.

You are given the following information about aggregate demand at the existing price level for an economy: (1) consumption = $400 billion, (2) investment = $40 billion, (3) government purchases = $90 billion, and (4) net export = $25 billion. if the full-employment level of gdp for this economy is $600 billion, then what combination of actions would be most consistent with closing the gdp gap here?