Business, 31.07.2021 21:40 Maddi1144

Imagine you are directing two brands: Both brands have the same contribution margins and same risk levels
• One brand has a low retention rate (30%) and the other a high retention rate (80%)
You have enough resources to fund a marketing campaign to raise retention rates by 5
percentage points.
Which is the more profitable approach? (Select]
Why? [Select)
Tip: C
[ Select)
The lower retention brand's churn will increase exponentially over time.
The lower retention brand has more churn.
The increase in the number of customers retained each year is more for the lower retention brand.
The increase in the number of customers retained each year is more for the higher retention brand.
Churn rates are the same for both brands.

Answers: 3

Show answers

Another question on Business

Business, 22.06.2019 20:00

Qwest airlines has implemented a program to recycle all plastic drink cups used on their aircraft. their goal is to generate $7 million by the end of the recycle program's five-year life. each recycled cup can be sold for $0.005 (1/2 cent). a. how many cups must be recycled annually to meet this goal? assume uniform annual plastic cup usage and a 0% interest rate. b. repeat part (a) when the annual interest rate is 12%. c. why is the answer to part (b) less than the answer to part (a)?

Answers: 1

Answer

Business, 23.06.2019 01:00

What is the average price for the cordless telephones (to 2 decimals)? $ b. what is the average talk time for the cordless telephones (to 3 decimals)? hours c. what percentage of the cordless telephones have a voice quality of excellent? % d. what percentage of the cordless telephones have a handset on the base?

Answers: 3

Answer

Business, 23.06.2019 11:10

Danielle puts 8 percent of her paycheck in a 401(k) plan administered by her employer. danielle earns $55,000 per year and is in the 28 percent tax category. what annual tax savings does she get from her contribution? if her employer matches contributions on the first 5% of her salary dollar for dollar and the second 5% 50 cents on the dollar, how much will her employer put into her account this year?

Answers: 2

Answer

Business, 23.06.2019 20:00

In the united states, the most common form of business is the and the form of business that generates most of the sales and profits is the

Answers: 1

Answer

You know the right answer?

Imagine you are directing two brands: Both brands have the same contribution margins and same risk...

Questions