Business, 30.07.2021 03:50 tigermath85

Serena's Burger Joint just introduced their delicious hamburgers to the Jacksonville area in January 2005. It is known that the market growth rate for hamburger restaurant revenues in Jacksonville is 9.325%. The raw market shares of Serena's Burger Joint along with some of their top rivals are listed below: Company Name Raw Market Share
Serena's Burger Joint 6.09%
Burger King 14.24%
McDonald's 59.00%
Kris's Drive-Thru 8.99%
Lindsay's Get'em All-The-Way 11.68%

According to the BCG's Growth-Share matrix, what would Serena's Burger Joint be classified as?

a. Dog
b. Star
c Not enough information is given
d. Cash Cow

Answers: 3

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Serena's Burger Joint just introduced their delicious hamburgers to the Jacksonville area in January...

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