A court is faced with a contract interpretation problem and the face of the instrument is not entirely clear. The court will likely use which of the following in its interpretation: a. Any ambiguity is construed against the drafting party.
b. Contracts should be interpreted in light of pertinent usages of trade in the locale or industry.
c. All of the above.
d. Specific terms will prevail over general terms.

You are a team of marketing consultants. it is 2008 and the great recession has struck. one of your clients is whole foods market (sometimes known as whole paycheck). wfm has come to you and asked for strategic advice on how to adapt their product and pricing strategies in light of the economic downturn: 1. advise wfm on the various approaches that could be taken to reducing price. be sure to consider potential psychological impact of price reductions on wfm consumers. 2. based on the options outlined in part 1, recommend an approach and support with marketing theory.