Firms engaged in international trade deal with people they may have never seen, who live in different countries, who speak different languages, and who abide by different legal systems. These factors result in

a lack of trust between the parties.

Explanation:

It is correct to say that these factors result in a lack of trust between the parties, due to social, political and cultural differences between different countries.

To reduce the lack of trust between the parties, it is necessary that companies operating in international trade comply with the legal, ethical and moral rules of the location where they are located, maintaining a multicultural relationship with their stakeholders, observing their preferences and desires and aligning its products and services to what local consumers are looking for in a company. Creating value for the consumer increases the company's confidence and positioning in an international market.

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