Is marketing information as important to small firms as it is to larger firms? Explain.

Yes, it is. --- in my opinion.

Explanation:

There are no right or wrong answers in questions like this, because the question seeks opinions. So, my solution will be based on my opinions.

Marketing information is important to all firms, irrespective of whether the firm operates on a large scale or a small scale.

This is so because one of the means through which firms compete amongst themselves is through the way they market their products and/or services. The way a firm markets their products and/or services may make or mar their presence in the industry. This is not peculiar to large firms alone. In fact, small firms need to put in extra efforts because they are just growing up, and they still have a lot of space to cover in the industry.

Also, when a firm gives high priority to marketing information, such firm is expected to have huge turnouts of sales. The higher the sales a firm makes, the increase the growth of such firm.

Hence, marketing information is important to all firms, irrespective of their size.

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