CRM implementation could be milestone for building new strategic competences/ digital transformation process of Companies. Can you identify the key issues/ challenges for A Company X (a real example of your choice) during this process CRM adoption? Do you think that a small Business could have benefits from CRM program? Briefly analyze one case study / companies of choice that use CRM to build a good and profitable relationship with Customers. (i. e: Hints for answer with analysis from 1 case study: How CRM act as s strategic marketing tool? Explain the changing landscape of Marketing in 2020s that lead to the Rise of Relationship Marketing. Please discuss with examples.)