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Business, 16.07.2021 18:20 alani64

58.8 Step 1: Determine the size of the target market, adjusted for awareness and ACV
Target households (MM)
Penetration, % of target households
13%
Target by type (pasta customers, non customers)
0.1
100%
0.1
50%
12%
Awareness of pizza product
Target households, adjusted for awareness
40%
40%
ACV distribution
Target market, adjusted for awareness and ACV


58.8

Step 1: Determine the size of the target market, adjusted for awareness and ACV
Target house

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58.8 Step 1: Determine the size of the target market, adjusted for awareness and ACV
Target h...
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