Why was Circuit City so successful as to be fea- tured in Good to Great? What was its strategic position during its successful period? How did it contribute to competitive advantage?

Circuit city was the second largest multinational U.S elctronic retailer. Founded in 1949 and it has 567 circuit superstores around the world. McCollough was the CEO who has an experience of 13 years. Because of his experienece in marketing and store management, he could serve the company as a genral manager.

McCollough implimented several strategies in order to gain the brand image for the company.

They have used five S's stratergies which includes selection, saving, service, satisfaction and speed

Explanation:

Several other reasons for calling circuit city successful as Good to Great are as follows,

The company has a point-of-point scale and also inventory-tracking technology to have control on secured cash transactions and consistent systems

The company is able to provide a quit response for timely chnaging trends and adapt to the dynamic environment in the market

They have avoided unneccessary business practices and neglected several unnessary competencies in the market

answer; empowerment and collaboration;