With the advent of cloud storage and other online storage tools, Micah's company is now able to save all the data it collects from internal sources, external sources, and marketing research studies. The company wasn't able to store all of this with its former database management system. What phenomenon is Micah's company experiencing

big data

Explanation:

From the question we are informed about an instance whereby With the advent of cloud storage and other online storage tools, Micah's company is now able to save all the data it collects from internal sources, external sources, and marketing research studies. The company wasn't able to store all of this with its former database management system. In this case, the phenomenon Micah's company is experiencing is big data.

Big data can be regarded as phenomenon involving exponential growth of business data which is attributed to the 21st-century as well as the challenges that is been associated with with it, these could be storage, management as well as holistic collection and analysis of series of data for the owner of the business.

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