any factor that determines consumers' willingness and ability to pay for products and services. the money or other considerations exchanged for the ownership or use of a product. the practice of exchanging products and services for other products or services. a judgment by a consumer of the worth and desirability of a product or service relative to substitutes.

money or other considerations (including other products and services) exchanged for the ownership or use of a product or service.

Explanation:

THIS IS THE COMPLETE QUESTION BELOW

From a marketing viewpoint price is group of choices;

any factor that determines consumers' willingness and ability to pay for products and services. the money or other considerations exchanged for the ownership or use of a product. the practice of exchanging products and services for other products or services. a judgment by a consumer of the worth and desirability of a product or service relative to substitutes.

EXPLANATION

In marketting, Price can be regarded as cost that is been paid by consumers for a product. There should be linkage of price to the real and perceived value of the product by the Marketers, but there should be consideration about supply costs, competitors' prices as well as seasonal discounts. It should be noted that From a marketing viewpoint price is money or other considerations (including other products and services) exchanged for the ownership or use of a product or service.