A major beverage company faced criticism of various groups and parents for contributing to childhood obesity by selling its sugar-rich products in schools. As a result, the company partnered with the American Beverage Association and the Alliance for a Healthier Generation to offer lower-calorie and healthier beverages in school vending machines. What caused the change in this scenario

Consumer activism

Explanation:

From the question we are informed about A major beverage company faced criticism of various groups and parents for contributing to childhood obesity by selling its sugar-rich products in schools. As a result, the company partnered with the American Beverage Association and the Alliance for a Healthier Generation to offer lower-calorie and healthier beverages in school vending machines. In this scenario, the cause of the is Consumer activism. Consumer activism can be regarded as process whereby activists stand and seek to influence the process and ways that producers use in production and delivering of goods or services. Definition by Kozinets and Handelman explained it as any social movement that is been raised as society's drive as regards consumption and to detriment of business interests.

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